Two of these dinner dates are with friends that I haven't seen in about a year. That's the thing about this annual promotion (moreso than its companion promotion Winterlicious, which is, duh, run in the cold month of February) - people are more inclined to go out in the summer and what better excuse to get together with people that you don't necessarily see often then over a meal? Everyone's busy with their daily lives and responsibilities, but everyone has to eat. There's good food and drink and presumably great conversation over a few hours and then you're pretty much set for the next year. Easy peasy.
Guess I better step up the work-outs though to work off all these 3 course meals!